Parkology

Marketing and Outreach

Who cares about signs? Well, it turns out, a lot of people! On-site marketing, such as banners, posters and signs, are proven effective at increasing park use and physical activity. Park departments deploying these kinds of publicity experienced a 62 percent increase in users and a 63 percent increase in physical activity.

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Image credit J. Avery Wham Photography

As a park advocate, marketing and outreach are some of your easiest tools to increase park use. Throughout the country, community members are using tools like Facebook, Instagram, twitter, and Meetup to promote their local parks, promote events and activity groups, and organize advocacy campaigns. Do you regularly use your local parks to walk or play pick-up basketball? Try posting on social media to get the word out and increase participation.

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Image credit Avery Wham Photography


Additional Resources
City Parks Alliance: Active Parks, Healthy Cities: Recommendations From the National Study of Neighborhood Parks
RAND Corporation: How Can Neighborhood Parks Be Used to Increase Physical Activity?
City Parks Alliance, The Trust for Public Land, The Rand Corporation: The First National Study of Neighborhood Parks